Studioworx Articles

Articles & eCommerce News

In a similar way to many other areas, the internet has opened up a whole new world of new options when it comes to online shopping. It is allowing what were once physical shops to expand their customer base from not just a small town in the British countryside, but now to the whole world.

Submitted by Studioworx Social Media Team on 12/02/2015

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When it comes to choosing who we buy from, or do business with, there are two factors that most people consider these days – the quality of the product and the user experience. With the increase of people buying from the internet, it is now a lot easier to find the product that you are after. For example, if you knew that you wanted a specific product, the internet gives you the option of a number of different places to buy it from, and this means that people are now looking for other reasons to choose to buy from one business, instead of another.

Submitted by Studioworx Social Media Team on 01/02/2015

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Recent Google Panda algorithm updates have punished sites with thin or poor quality content making it more important than ever for your site to offer users more than just eCommerce, it needs to become a destination. Gone are the days where keyword stuffing was common place, search engines have become wise to this and will now punish sites with irrelevant content and an overload of keywords. So with all of this to content, how do you go about creating good quality content, without it taking up all of your time?

Submitted by Studioworx Social Media Team on 11/01/2015

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It’s more important than ever that your company is well represented on social media, and Facebook is one of the most popular platforms to choose from. One of the greatest advantages for companies using Facebook is the ability to target specific audiences with your campaigns, something advertisers had previously only dreamt of. So, how do you get it started?

Submitted by Studioworx Social Media Team on 08/01/2015

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Marketing online is vital for online retail stores and with the online industry pushing for new and innovative ad formats and ideas it is getting easier to create successful advert campaigns and promotions. In order to influence and steer purchases though you need to realise the main importance is on reaching the right audience.

Submitted by Studioworx Social Media Team on 29/12/2014

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You may have heard the buzz about responsive web design following the Google update a few months back which punished websites that weren’t mobile friendly. Suddenly those with separate mobile sites were left rushing about to make alterations or change to a responsive design before the crawlers came and re-read their site.  But, just what is a responsive design – and why should we all be adapting this change?

Submitted by Studioworx Social Media Team on 17/12/2014

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When you are creating a new website there are many things you should consider, not just the design or a new functionality you would like to introduce. Here are some topics which you should think about before you make the step to change your site.

Submitted by Studioworx Social Media Team on 30/11/2014

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Although you may sell your products directly from your eCommerce site, it’s important not to forget about marketplaces such as eBay and Amazon. The volumes of traffic to these sites is huge, and being able to jump on the back of such a prevalent platform is something definitely worth the extra effort. What’s more, popular search engines search the site every day which means your product has a better chance of appearing higher on rankings

Submitted by Studioworx Social Media Team on 30/11/2014

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SEO is used to improve and promote a web site by increasing the number of visitors the site receives from search engines. There are many factors to SEO, from the words on your page to the way other sites link to you on the web. Often SEO is simply a matter of ensuring your site is structured in a way that search engines understand. SEO can increase website traffic by boosting you up high in the search results of each search query. The aim is ensuring the highest search engine ranking by being more relevant and competent than your competitors. This process can be difficult however, it doesn’t have to be. So let us help you with the following guidelines.

Submitted by Studioworx Social Media Team on 29/10/2014

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Social media marketing can help your business strive creating website traffic, brand awareness, identity and positive association as well as opening up communication and interaction with your potential customers. However, without proper strategy it can end up as failure. So, to help you, here are a few points you need to take into consideration in order for your social media campaign to be successful.

Submitted by Studioworx Social Media Team on 29/10/2014

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