Social Media Marketing Best Practices & Educational Guides | Studioworx

ARTICLES: Social Media & Marketing

Promotions and loyalty program management in digital commerce

This article gives the basic rules which will help you organize your loyalty program management, promotions, and customer retention program. We provide the basic guidelines to each of those categories in relation to the specific conditions of operating in a multichannel and omnichannel mode.

Submitted by Studioworx Social Media Team on 16/05/2017

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Meet the Social Networks, and how they can drive traffic

You probably use one form or another of social network every day. This year, Facebook hit one billion users in a single day -this is crazy when you think that it translates to 1 in 7 people in the world use the platform to interact with their friends and family. Other platforms have seen such as much traffic with Twitter now having over 316 million monthly active users. These statistics show just how big an audience your brand could have on social media - but how do you harness this audience? Here are some helpful tips.

Submitted by Studioworx Social Media Team on 23/01/2017

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5 Tricks of the mind to influence shoppers and boost eCommerce sales

Having recently met with Dynamo and Derren Brown, we have discovered how simple it can be to manipulate the mind-sets of every day consumers like you or I. Although we’re disappointed that Paul Daniels and Mystic Meg weren’t’ available to share their wisdom, we did manage to compile a list of principles from Dynamo and Derren, should you want to attempt a little magic of your own. 

Submitted by Studioworx Social Media Team on 06/01/2017

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Twitter

Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.

Submitted by Studioworx Social Media Team on 04/11/2016

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Instagram

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

Submitted by Studioworx Social Media Team on 04/11/2016

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Choosing Affiliate Partners

For e-commerce businesses, affiliate partners are a great way to find new customers, as well as earn some extra money from other websites. By owning an online company, your competition has turned from being localised on the high street to worldwide – which is why e-commerce marketing needs new tactics.

Submitted by Studioworx Social Media Team on 25/08/2016

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Benefits of PPC (Pay per click) Website Landing Pages

Pay per Click (PPC) adverts are an excellent way of driving traffic to a website through search engines. They work on a keywords basis and can direct people who are looking for a specific product directly to you. The way that PPC works means that you only have to pay when someone clicks on your advert.

Submitted by Studioworx Social Media Team on 25/08/2016

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How Use Newsletters and Competitions to Retain Customers

Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.

Submitted by Studioworx Social Media Team on 20/07/2016

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Automating your Social Media Marketing

There are many good things about using social media for the marketing of your business. In fact, social media has completely revolutionised the way that we market our businesses. It has allowed us to promote our businesses on a worldwide scale, forge strong and long lasting, two-way relationships with our customers and given us a whole new way to engage and brand our companies.

Submitted by Studioworx Social Media Team on 29/06/2016

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Everyday Marketing Errors in Ecommerce

The ecommerce market is a crowded place. Now, imagine if it was real market with stalls, hundreds and thousands of stalls, with a bustling bunch of customers crammed in to it. This is what it’s like online and because of the vast competition, it would be very difficult to push your product under the customer’s nose wouldn’t it?

Submitted by Studioworx Social Media Team on 30/04/2016

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