Social Media Marketing Best Practices & Educational Guides

Helping businesses to boost their online
sales potentential for over 15 years

Facebook Shops are coming, and this is why this is great news!

12/08/2020

Trading directly via social media platforms becomes increasingly important, and the latest addition Facebook is bringing to the table has a potential to completely reshape the market.

PayPal appoints Allison Johnson as the new CMO

14/02/2019

PayPal decided to bolster their efforts in the marketing sector by appointing Allison Johnson as their new CMO. Read what it means for the future efforts of the company in the marketing sphere!

Tip of the week 3 – Running promotions

21/12/2018

Promotions in eCommerce can generate fast ROI and give a spark to your online business if you carry those out in the right way. This is how you should do it!

AdWords as backbone of paid marketing campaigns

26/10/2017

Many companies suffer significant losses due to the mistakes they make with Google AdWords. This is what they miss to execute, and this is what they should do in order to avoid such scenarios.

What you Need to Know about Re-Publishing Content on LinkedIn or Medium

08/06/2017

Have you written a great article that you want to re-publish of LinkedIn or Medium? Whilst there are some benefits to this, there are also some risks.
Have you written an article that you want to share with more people? Maybe you think it will benefit more people, or you are looking to get more traffic to your website. It takes dedication and skill to write a really great article which is informative, interesting, gives your website a higher ranking and increases traffic to your website.

Online marketing campaigns in digital commerce

31/05/2017

Digital commerce and online marketing campaigns connected to it make a rather complex endeavour. Click here and learn all about all the segments of online marketing campaigns and how can each of those segments help you reach new customers!

Promotions and loyalty program management in digital commerce

16/05/2017

This article gives the basic rules which will help you organize your loyalty program management, promotions, and customer retention program. We provide the basic guidelines to each of those categories in relation to the specific conditions of operating in a multichannel and omnichannel mode.

Meet the Social Networks, and how they can drive traffic

23/01/2017

You probably use one form or another of social network every day. This year, Facebook hit one billion users in a single day -this is crazy when you think that it translates to 1 in 7 people in the world use the platform to interact with their friends and family. Other platforms have seen such as much traffic with Twitter now having over 316 million monthly active users. These statistics show just how big an audience your brand could have on social media - but how do you harness this audience? Here are some helpful tips.

5 Tricks of the mind to influence shoppers and boost eCommerce sales

06/01/2017

Having recently met with Dynamo and Derren Brown, we have discovered how simple it can be to manipulate the mind-sets of every day consumers like you or I. Although we’re disappointed that Paul Daniels and Mystic Meg weren’t’ available to share their wisdom, we did manage to compile a list of principles from Dynamo and Derren, should you want to attempt a little magic of your own. 

Twitter Best Practice Guide

04/11/2016

Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.

Instagram Best Practice Guide

04/11/2016

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

Choosing Affiliate Partners

25/08/2016

For e-commerce businesses, affiliate partners are a great way to find new customers, as well as earn some extra money from other websites. By owning an online company, your competition has turned from being localised on the high street to worldwide – which is why e-commerce marketing needs new tactics.

Benefits of PPC (Pay per click) Website Landing Pages

25/08/2016

Pay per Click (PPC) adverts are an excellent way of driving traffic to a website through search engines. They work on a keywords basis and can direct people who are looking for a specific product directly to you. The way that PPC works means that you only have to pay when someone clicks on your advert.

How Use Newsletters and Competitions to Retain Customers

20/07/2016

Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.

Automating your Social Media Marketing

29/06/2016

There are many good things about using social media for the marketing of your business. In fact, social media has completely revolutionised the way that we market our businesses. It has allowed us to promote our businesses on a worldwide scale, forge strong and long lasting, two-way relationships with our customers and given us a whole new way to engage and brand our companies.

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