Social Media Marketing Best Practices & Guides

15/02/2024

The digital marketing landscape is on the cusp of a seismic shift as we approach a ‘cookieless future’. With privacy concerns driving the phase-out of third-party cookies, marketers are revaluating strategies that have relied on these tools for user tracking, ad targeting, and behavioural analysis.

01/03/2023

In recent years, influencer marketing has emerged as a powerful tool for e-commerce businesses. With the rise of social media platforms, influencers have gained large followings and the ability to sway the purchasing decisions of their audience.

01/09/2022

Social media can be frustrating for many eCommerce store owners because you think you don't have the time or the creativity to keep up with it, given how many platforms there are.

12/08/2020

Trading directly via social media platforms becomes increasingly important, and the latest addition Facebook is bringing to the table has a potential to completely reshape the market.

14/02/2019

PayPal decided to bolster their efforts in the marketing sector by appointing Allison Johnson as their new CMO. Read what it means for the future efforts of the company in the marketing sphere!

21/12/2018

Promotions in eCommerce can generate fast ROI and give a spark to your online business if you carry those out in the right way. This is how you should do it!

26/10/2017

Many companies suffer significant losses due to the mistakes they make with Google AdWords. This is what they miss to execute, and this is what they should do in order to avoid such scenarios.

08/06/2017

Have you written a great article that you want to re-publish of LinkedIn or Medium? Whilst there are some benefits to this, there are also some risks.
Have you written an article that you want to share with more people? Maybe you think it will benefit more people, or you are looking to get more traffic to your website. It takes dedication and skill to write a really great article which is informative, interesting, gives your website a higher ranking and increases traffic to your website.

31/05/2017

Digital commerce and online marketing campaigns connected to it make a rather complex endeavour. Click here and learn all about all the segments of online marketing campaigns and how can each of those segments help you reach new customers!

16/05/2017

This article gives the basic rules which will help you organize your loyalty program management, promotions, and customer retention program. We provide the basic guidelines to each of those categories in relation to the specific conditions of operating in a multichannel and omnichannel mode.

23/01/2017

You probably use one form or another of social network every day. This year, Facebook hit one billion users in a single day -this is crazy when you think that it translates to 1 in 7 people in the world use the platform to interact with their friends and family. Other platforms have seen such as much traffic with Twitter now having over 316 million monthly active users. These statistics show just how big an audience your brand could have on social media - but how do you harness this audience? Here are some helpful tips.

06/01/2017

Having recently met with Dynamo and Derren Brown, we have discovered how simple it can be to manipulate the mind-sets of every day consumers like you or I. Although we’re disappointed that Paul Daniels and Mystic Meg weren’t’ available to share their wisdom, we did manage to compile a list of principles from Dynamo and Derren, should you want to attempt a little magic of your own. 

04/11/2016

Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.

04/11/2016

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

25/08/2016

For e-commerce businesses, affiliate partners are a great way to find new customers, as well as earn some extra money from other websites. By owning an online company, your competition has turned from being localised on the high street to worldwide – which is why e-commerce marketing needs new tactics.