E-commerce is a fast growing phenomenon in today's online world. In many ways running an online shop is a lot more profitable than an offline shop as you have a lot fewer overheads – spending less money on premises, and staff, for starters.
Regardless of whether we want to or not, everyone enters any kind of experience with an expectation. It might be of our day when we wake up in the morning, to a journey, or an online buying experience.
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