Marketing online is vital for online retail stores and with the online industry pushing for new and innovative ad formats and ideas it is getting easier to create successful advert campaigns and promotions. In order to influence and steer purchases though you need to realise the main importance is on reaching the right audience.
You may have heard the buzz about responsive web design following the Google update a few months back which punished websites that weren’t mobile friendly. Suddenly those with separate mobile sites were left rushing about to make alterations or change to a responsive design before the crawlers came and re-read their site. But, just what is a responsive design – and why should we all be adapting this change?
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