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October 2015 Archive

Helping businesses to boost their online
sales potentential for over 15 years

Why Schema is Important for Search Engine Optimisation

30/10/2015

Though search engines are becoming increasingly clever, a little help from schema attributes improves page interpretation considerably. Google's latest algorithm updates have included reliability of content, how questions are posed and of course, whether your site is mobile friendly. However, search engines still like things simple and in some cases - obvious.

How website faceted search improves the buying experience

30/10/2015

User experience is as crucial as Search Engine Optimisation on a website. If users can easily navigate your site, they will come back to it. There's no point having a fully optimised site that just isn't converting into sales because of blockers on the user's journey. One way to make the path a little easier is to use faceted search. Read more to discover how it can help to improve user's experience on your website.

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