News and articles

27/09/2015

The journey doesn’t end for your company once customers have made a sale - there’s just as much work to be done in this process as there is in the selling strategy. If they are happy with their product and the service you provided it’s likely they’ll come back again, but in order to guarantee that there are a few steps you can follow post-sale to gain their loyalty.

08/09/2015

It’s important to remember that although your business hours may be 9-5, your website is available for customers 24hrs a day, all over the world. With this in mind, it’s necessary to the company that your brand is well represented - even when you’re asleep.

24/08/2015

E-commerce is a fast growing phenomenon in today's online world. In many ways running an online shop is a lot more profitable than an offline shop as you have a lot fewer overheads – spending less money on premises, and staff, for starters.

07/08/2015

Regardless of whether we want to or not, everyone enters any kind of experience with an expectation. It might be of our day when we wake up in the morning, to a journey, or an online buying experience.

29/07/2015

The ecommerce business is a tough enough industry on its own without making menial mistakes. Hopefully, this guide will prevent you from making the errors and common mistakes which make many ecommerce store owners falter rather than prosper.

14/07/2015

In the world of online sales and e-commerce, one of the biggest problems that businesses can face is getting their products seen by potential buyers. The internet is a big place, and you are effectively in competition with the whole world, so it can get pretty crowded in that marketplace. A lot of online marketing is about coming top of search results and people being able to find you, rather than the other way around. With eBay`s promoted listings, however, this can change.

29/06/2015

The way we buy online is changing rapidly. Gone are the days in which we would have to wait until we got home to our desktop or laptop computers to send our orders, as thanks to the rise in technology we are now able to make purchases on the go via mobiles and other handheld devices. In recent years we've seen a massive increase in mobile sales, with experts predicting it will grow further by over 80 per cent in 2015. Retailer eBay now sees 40 per cent of their listings now being touched by handheld devices.eBay Responsive Listings

16/06/2015

When it comes to eBay success for your business, having good listings is essential. In a similar way to SEO, when people are looking to buy something, they want the product that they are looking for be easy to find, with good descriptions (including photos) so that they know exactly what they will be getting, and for the buying process to be quick and easy.

15/05/2015

Sometimes, customers may want to know more about a product than through its on-site description, and writing about them through other mediums can actually help to increase their sales as you appeal indirectly to the customer. These can be an important form of marketing if the articles are published on third party websites and what’s more, this can be a good and quick way to clear items you may have a large amount of stock of. Here’s a few simple ways to showcase your products.

14/05/2015

Deciding who to trust with the development of your website is a big thing for any brand, let alone if your whole company is based online. There's more to it than just seeing who can come up with the best design unfortunately, but here are some tips to ensure that you place your trust in the right hands.

29/04/2015

One of the hardest things when starting a new business is knowing how to get your brand out there, especially if you’ve not got any marketing or advertising experience. However, fear not - here are a few tips to help your company get the recognition it deserves.

13/04/2015

It might seem a bit daunting when setting up your online company as to what you need to get started. However, rest assured – here is a guide to all of the essentials that can help to keep your business ticking over.

19/03/2015

The launch of Google’s much-discussed new mobile update has finally arrived, and it’s never been more important for your site to be user-friendly to people using these devices. In a statement issued in February, the company announced that the new update wouldn’t directly affect webpage rankings.

08/03/2015

You’ve got a website, great! You’ve taken the first step in giving your business the digital angle it needs to progress, the next challenge is keeping customers on your page interested and away from competitors. Here are 10 tips on how to ensure you don’t have them clicking ‘back’…

12/02/2015

In a similar way to many other areas, the internet has opened up a whole new world of new options when it comes to online shopping. It is allowing what were once physical shops to expand their customer base from not just a small town in the British countryside, but now to the whole world.