User experience is as crucial as Search Engine Optimisation on a website. If users can easily navigate your site, they will come back to it. There's no point having a fully optimised site that just isn't converting into sales because of blockers on the user's journey. One way to make the path a little easier is to use faceted search. Read more to discover how it can help to improve user's experience on your website.
Submitted by Studioworx Social Media Team on 30/10/2015
The journey doesn’t end for your company once customers have made a sale - there’s just as much work to be done in this process as there is in the selling strategy. If they are happy with their product and the service you provided it’s likely they’ll come back again, but in order to guarantee that there are a few steps you can follow post-sale to gain their loyalty.
Submitted by Studioworx Social Media Team on 27/09/2015
It’s important to remember that although your business hours may be 9-5, your website is available for customers 24hrs a day, all over the world. With this in mind, it’s necessary to the company that your brand is well represented - even when you’re asleep.
Submitted by Studioworx Social Media Team on 08/09/2015
E-commerce is a fast growing phenomenon in today's online world. In many ways running an online shop is a lot more profitable than an offline shop as you have a lot fewer overheads – spending less money on premises, and staff, for starters.
Submitted by Studioworx Social Media Team on 24/08/2015
Regardless of whether we want to or not, everyone enters any kind of experience with an expectation. It might be of our day when we wake up in the morning, to a journey, or an online buying experience.
Submitted by Studioworx Social Media Team on 07/08/2015
The ecommerce business is a tough enough industry on its own without making menial mistakes. Hopefully, this guide will prevent you from making the errors and common mistakes which make many ecommerce store owners falter rather than prosper.
Submitted by Studioworx Social Media Team on 29/07/2015
In the world of online sales and e-commerce, one of the biggest problems that businesses can face is getting their products seen by potential buyers. The internet is a big place, and you are effectively in competition with the whole world, so it can get pretty crowded in that marketplace. A lot of online marketing is about coming top of search results and people being able to find you, rather than the other way around. With eBay`s promoted listings, however, this can change.
Submitted by Studioworx Social Media Team on 14/07/2015
The way we buy online is changing rapidly. Gone are the days in which we would have to wait until we got home to our desktop or laptop computers to send our orders, as thanks to the rise in technology we are now able to make purchases on the go via mobiles and other handheld devices. In recent years we've seen a massive increase in mobile sales, with experts predicting it will grow further by over 80 per cent in 2015. Retailer eBay now sees 40 per cent of their listings now being touched by handheld devices.eBay Responsive Listings
Submitted by Studioworx Social Media Team on 29/06/2015
When it comes to eBay success for your business, having good listings is essential. In a similar way to SEO, when people are looking to buy something, they want the product that they are looking for be easy to find, with good descriptions (including photos) so that they know exactly what they will be getting, and for the buying process to be quick and easy.
Submitted by Studioworx Social Media Team on 16/06/2015
Sometimes, customers may want to know more about a product than through its on-site description, and writing about them through other mediums can actually help to increase their sales as you appeal indirectly to the customer. These can be an important form of marketing if the articles are published on third party websites and what’s more, this can be a good and quick way to clear items you may have a large amount of stock of. Here’s a few simple ways to showcase your products.
Submitted by Studioworx Social Media Team on 15/05/2015