News and articles

04/11/2016

When a business designs their website, it is important that they do so with specific goals in mind. These goals need to run alongside their general business aims, working in synchronisation to push the business forward.

04/11/2016

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

18/10/2016

For any business who operates fully or partly online, branding can be a major factor in its success. In fact, businesses who don`t pay particular attention to building a brand online will often find themselves behind their competitors in terms of the success

11/10/2016

In the world of e-commerce and online sales, branding plays a vital role. Consumers increasingly are looking to buy more than just a product. They want to know about a company, buy from people who see the world in a similar way to them, and a lot of this can be communicated through branding online.

21/09/2016

The world of e-commerce is already a big one, and is still growing. There are many benefits to running a business online, an obvious one being that you have very few overheads, meaning that costs can be kept lower than they would have been in the 'off-line' world.

14/09/2016

There is an old phrase that says, “You will never really understand someone until you walk a mile in their shoes”. And whilst this is often used to encourage people to stop judging others until they know everything about what is happening in their life, it is also the premise behind using ‘User stories’.

14/09/2016

For a lot of businesses who operate online, using Amazon to sell their products can be an excellent way to promote their business, be found by consumers and offer a security to customers which wouldn`t necessarily be the case for businesses who only sell through their websites or lesser known listings sites.

25/08/2016

Pay per Click (PPC) adverts are an excellent way of driving traffic to a website through search engines. They work on a keywords basis and can direct people who are looking for a specific product directly to you. The way that PPC works means that you only have to pay when someone clicks on your advert.

25/08/2016

For e-commerce businesses, affiliate partners are a great way to find new customers, as well as earn some extra money from other websites. By owning an online company, your competition has turned from being localised on the high street to worldwide – which is why e-commerce marketing needs new tactics.

21/08/2016

As intensive as setting up an ecommerce store is, one shouldn’t rest on their laurels once those roots have taken hold and begun to establish themselves. No, what you need to do next is explore!

03/08/2016

The fact that Magento is the renowned pinnacle of ecommerce software it naturally becomes the targeted platform for hackers, especially when it comes to lifting your customer’s credit card and personal details.

21/07/2016

There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific shops.

20/07/2016

Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.

13/07/2016

One of the biggest factors in the business world today is trust. It seems that business has come a full circle since the concept of the high street was born. Back in those times we bought from our friends, those who we knew and that we trusted – Mr. Smith the greengrocer and Mr. Black the tailor. As capitalism took hold, we saw an emergence of chain stores and bigger, grander one-stop shops – huge supermarkets where we could buy everything from our weekly shop to school clothes, through to the kitchen sink.

06/07/2016

Anyone who is familiar with business today will know about the value of up selling in the marketplace. Regardless of whether you are on a shop floor or an eCommerce site, up selling is an effective way of maximising the result of a sale.