News and articles

06/01/2017

Now, we may not have a colourful pie chart or a data driven graph smattered with statistics informing you with the percentage of mobile users who will abandon your website if it takes more than 3 seconds to load. Nor do we know the exact numbers, in terms of traffic on your website, which come directly from a mobile.

06/01/2017

Depending on what sort of ecommerce store you have, you will see a fluctuation in your sales according to a multitude of denominators. It could be the introduction of a popular item which sees sales soar or celebratory days in the calendar, like Christmas and Valentine’s Day, which cause a spike of sales.  But more often than not it can be seasonal.

06/01/2017

For a second, imagine a governing body like OFSTED with a one-way inward bound inspection on your ecommerce site; armed with a list of criteria which will either deem it ‘good’ to ‘outstanding’ or ‘needs improvement’ to ‘unsatisfactory’. Terrifying isn’t it?

06/01/2017

Having recently met with Dynamo and Derren Brown, we have discovered how simple it can be to manipulate the mind-sets of every day consumers like you or I. Although we’re disappointed that Paul Daniels and Mystic Meg weren’t’ available to share their wisdom, we did manage to compile a list of principles from Dynamo and Derren, should you want to attempt a little magic of your own. 

06/01/2017

Choosing a Magento theme can, at first, seem like a bit of an expedition. Each one luring you in like a genie beckoning you make a wish to only discover that theme is not quite what you’d wished for. Stumbling upon ‘the one’ only to discover it’s already taken by a rival. We’ve all been there.

21/12/2016

The best must have Magento extensions of 2016 can change a lot in your e-commerce store. In this post we put all the extensions into 6 major groups:“Performance”, “SEO”, “Frontend, UI, usability”, “Loyalty, referral campaigns”, “System, backend”, and “Marketing, sales”. All of them are tested and accepted by Magento developers, so you will only deal with the most reliable tools. Two other important things about “The best must have Magento extensions of 2014? are novelty and relevance of further described products.

21/12/2016

Amazon are the pinnacle of an ecommerce store owner’s fantasy. From humble beginnings as a book store to boasting a plethora of products on a global scale, they really are the alpha ecommerce store. Of course, this business was launched on the back of a great idea but in true Liam Neeson form they had a particular set of skills. Skills so accurate and impactful that they eventually became ecommerce titans. Skills that are about to be revealed…

21/12/2016

The rise of the internet and e-commerce means that the marketplace for business has drastically grown over the last few years. Where most businesses in the past have been limited to only selling to customers in close proximity, with people being able to access websites or online marketplaces such as eBay, we are now seeing business selling to people from all corners of the earth.

30/11/2016

For people who conduct their business either partly or exclusively on Amazon – or indeed online in general, there are many things which need to be considered. One big issue is that you must ensure that you are adequately protecting your product in shipping. Of course, whilst the product is in your hands, you treat it well, and the likelihood is that when it is in the hands of the consumer, they look after it. However, when it is in the post, it’s another story.

04/11/2016

Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.

04/11/2016

When a business designs their website, it is important that they do so with specific goals in mind. These goals need to run alongside their general business aims, working in synchronisation to push the business forward.

04/11/2016

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

18/10/2016

For any business who operates fully or partly online, branding can be a major factor in its success. In fact, businesses who don`t pay particular attention to building a brand online will often find themselves behind their competitors in terms of the success

11/10/2016

In the world of e-commerce and online sales, branding plays a vital role. Consumers increasingly are looking to buy more than just a product. They want to know about a company, buy from people who see the world in a similar way to them, and a lot of this can be communicated through branding online.

21/09/2016

The world of e-commerce is already a big one, and is still growing. There are many benefits to running a business online, an obvious one being that you have very few overheads, meaning that costs can be kept lower than they would have been in the 'off-line' world.