News and articles

13/07/2016

One of the biggest factors in the business world today is trust. It seems that business has come a full circle since the concept of the high street was born. Back in those times we bought from our friends, those who we knew and that we trusted – Mr. Smith the greengrocer and Mr. Black the tailor. As capitalism took hold, we saw an emergence of chain stores and bigger, grander one-stop shops – huge supermarkets where we could buy everything from our weekly shop to school clothes, through to the kitchen sink.

06/07/2016

Anyone who is familiar with business today will know about the value of up selling in the marketplace. Regardless of whether you are on a shop floor or an eCommerce site, up selling is an effective way of maximising the result of a sale.

29/06/2016

When it comes to a decent product display on your website,a great way to show people exactly what you are selling – and what they are (hopefully) buying is through good product photography. This is especially important for e-commerce as there is no physical shop or showroom that people can look around

29/06/2016

There are many good things about using social media for the marketing of your business. In fact, social media has completely revolutionised the way that we market our businesses. It has allowed us to promote our businesses on a worldwide scale, forge strong and long lasting, two-way relationships with our customers and given us a whole new way to engage and brand our companies.

29/05/2016

29/05/2016

So you spend hours and hours designing and building your website, and then more time and money promoting it, engaging with social media, testing and re-testing Pay Per Click keywords - doing everything that you are supposed to be doing. And your efforts are paying off - people are coming to your website.

30/04/2016

The ecommerce market is a crowded place. Now, imagine if it was real market with stalls, hundreds and thousands of stalls, with a bustling bunch of customers crammed in to it. This is what it’s like online and because of the vast competition, it would be very difficult to push your product under the customer’s nose wouldn’t it?

30/04/2016

If you’re still with us then we’re assuming you’ve not given up on your ecommerce baby just yet? Granted, you may’ve thought about certain procedures in order to escape ecommerce parenthood but, we promise, if you take on board these next bits of advice your baby will begin to blossom.

30/04/2016

The internet has changed a lot about the way that we live our lives and do business. One of the biggest changes that it is making in the business world is the rise of e-commerce. This is where people run their business almost entirely online, meaning that they can offer excellent customer service, better prices thanks to lower overheads and streamlined business procedures.

30/03/2016

With technological developments and the way that the internet is evolving, one area that is becoming increasingly popular is e-commerce. There are many benefits to running a business almost entirely online, including little to no overheads, and being able to market to the whole world and not just to people who are local to you.

04/03/2016

There is much spoken about the value of Facebook in the digital marketing of businesses. As the world`s most popular social media platform (at the moment), Facebook appears to be something that businesses would be silly to ignore. Using social media for business is becoming increasingly important, so what can using Facebook for business do to boost your digital marketing and cultivate success?

20/02/2016

Ecommerce marketing can be problematic. Problematic in the same way an infant can be problematic when trying to decipher the right balance between tough love and love. Naturally, you want to do the most for your ecommerce baby but, sometimes, you’re unsure if you’re actually helping it grow into the fine specimen you envisaged at the start or hindering its potential.

10/02/2016

Did anyone else notice that the Christmas lists received from their loved ones last year had miraculously expanded? Now containing such absurd anomalies which you can barely pronounce and other items of which you never knew existed, these lists have become ludicrous! And I think I know why. Prior to the internet, as a child, we’d maybe get the chance to sift through an Argos catalogue or witness a spellbinding TV advert in between an episode of The Rugrats and it was these few and far between opportunities which helped us dream up and conjure our wish list to Santa:

16/01/2016

Just like most other business, the festive period is a time when e-commerce retailers especially, look for a boost in their Christmas business. Whether it is gifts, food and drink, home decorations, holidays or something else, this is a period where people spend, and retailers look to maximise their sales at this time.

05/01/2016

For those with an e-commerce business, building links should be an important part of your marketing and SEO strategy. Not only does having links to your site from others help in creating new website traffic to yours, having a good quantity and good quality links can be instrumental in where Google places your site in the search engine rankings