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Tips to Successful Packaging on Amazon

30/11/2016

For people who conduct their business either partly or exclusively on Amazon – or indeed online in general, there are many things which need to be considered. One big issue is that you must ensure that you are adequately protecting your product in shipping. Of course, whilst the product is in your hands, you treat it well, and the likelihood is that when it is in the hands of the consumer, they look after it. However, when it is in the post, it’s another story.

Twitter Best Practice Guide

04/11/2016

Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.

Information Architecture Documentation

04/11/2016

When a business designs their website, it is important that they do so with specific goals in mind. These goals need to run alongside their general business aims, working in synchronisation to push the business forward.

Instagram Best Practice Guide

04/11/2016

In contrast to other social media, one of the unique things about Instagram is that it is entirely based on sharing pictures. Whilst Facebook is the world`s most popular social media platform, Instagram is developing quickly and becoming increasingly popular, and with it being a subsidiary of Facebook, we are continuing to see better integration between the two platforms.

Boosting your Brand on eBay

18/10/2016

For any business who operates fully or partly online, branding can be a major factor in its success. In fact, businesses who don`t pay particular attention to building a brand online will often find themselves behind their competitors in terms of the success

Building your Brand on eBay

11/10/2016

In the world of e-commerce and online sales, branding plays a vital role. Consumers increasingly are looking to buy more than just a product. They want to know about a company, buy from people who see the world in a similar way to them, and a lot of this can be communicated through branding online.

Tips to Optimising your Customer

21/09/2016

The world of e-commerce is already a big one, and is still growing. There are many benefits to running a business online, an obvious one being that you have very few overheads, meaning that costs can be kept lower than they would have been in the 'off-line' world.

Building Product: The User Stories

14/09/2016

There is an old phrase that says, “You will never really understand someone until you walk a mile in their shoes”. And whilst this is often used to encourage people to stop judging others until they know everything about what is happening in their life, it is also the premise behind using ‘User stories’.

All You Need to Know About Amazon Suspensions

14/09/2016

For a lot of businesses who operate online, using Amazon to sell their products can be an excellent way to promote their business, be found by consumers and offer a security to customers which wouldn`t necessarily be the case for businesses who only sell through their websites or lesser known listings sites.

Benefits of PPC (Pay per click) Website Landing Pages

25/08/2016

Pay per Click (PPC) adverts are an excellent way of driving traffic to a website through search engines. They work on a keywords basis and can direct people who are looking for a specific product directly to you. The way that PPC works means that you only have to pay when someone clicks on your advert.

Choosing Affiliate Partners

25/08/2016

For e-commerce businesses, affiliate partners are a great way to find new customers, as well as earn some extra money from other websites. By owning an online company, your competition has turned from being localised on the high street to worldwide – which is why e-commerce marketing needs new tactics.

Ecommerce Strategy Satellite Navigation

21/08/2016

As intensive as setting up an ecommerce store is, one shouldn’t rest on their laurels once those roots have taken hold and begun to establish themselves. No, what you need to do next is explore!

Top Ten Magento Security Savers

03/08/2016

The fact that Magento is the renowned pinnacle of ecommerce software it naturally becomes the targeted platform for hackers, especially when it comes to lifting your customer’s credit card and personal details.

Working with Nosto and its Benefits

21/07/2016

There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific shops.

How Use Newsletters and Competitions to Retain Customers

20/07/2016

Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.

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