Best Practice Guides from Industry Leading Experts

29/06/2016

When it comes to a decent product display on your website,a great way to show people exactly what you are selling – and what they are (hopefully) buying is through good product photography. This is especially important for e-commerce as there is no physical shop or showroom that people can look around

16/01/2016

Just like most other business, the festive period is a time when e-commerce retailers especially, look for a boost in their Christmas business. Whether it is gifts, food and drink, home decorations, holidays or something else, this is a period where people spend, and retailers look to maximise their sales at this time.

13/12/2015

Any credible captain of a ship should invest in a plethora of research about their journey before they head off on a maiden voyage. It’s no different when you’re setting up your own ecommerce shop for the very first time either. This sort of expedition will not be easy. You’ll have to ride rough waves before any smooth sailing occurs and it’ll be a long time before you anchor down and moor-up for a good night’s rest. However, the following ecommerce site set up tips should strengthen your hull.

12/11/2015

You might have thought that not having a premises might mean you need less people power in your business, however when you discover just how much work there is to do in maintaining an eCommerce site you probably reassessed the situation. There are a few simple tips you can learn to streamline your online business and have it running not only smoother, but more efficient.

15/05/2015

Sometimes, customers may want to know more about a product than through its on-site description, and writing about them through other mediums can actually help to increase their sales as you appeal indirectly to the customer. These can be an important form of marketing if the articles are published on third party websites and what’s more, this can be a good and quick way to clear items you may have a large amount of stock of. Here’s a few simple ways to showcase your products.

14/05/2015

Deciding who to trust with the development of your website is a big thing for any brand, let alone if your whole company is based online. There's more to it than just seeing who can come up with the best design unfortunately, but here are some tips to ensure that you place your trust in the right hands.

29/04/2015

One of the hardest things when starting a new business is knowing how to get your brand out there, especially if you’ve not got any marketing or advertising experience. However, fear not - here are a few tips to help your company get the recognition it deserves.

19/03/2015

The launch of Google’s much-discussed new mobile update has finally arrived, and it’s never been more important for your site to be user-friendly to people using these devices. In a statement issued in February, the company announced that the new update wouldn’t directly affect webpage rankings.

11/01/2015

Recent Google Panda algorithm updates have punished sites with thin or poor quality content making it more important than ever for your site to offer users more than just eCommerce, it needs to become a destination. Gone are the days where keyword stuffing was common place, search engines have become wise to this and will now punish sites with irrelevant content and an overload of keywords. So with all of this to content, how do you go about creating good quality content, without it taking up all of your time?

30/11/2014

When you are creating a new website there are many things you should consider, not just the design or a new functionality you would like to introduce. Here are some topics which you should think about before you make the step to change your site.