How to Improve the Conversion Rate of Your Web Store: Part 2
In the first instalment of our series on how to increase your ecommerce conversion rate, we laid a foundation for improvements by breaking down the key concepts and setting an achievable target to work towards.
The next step is to drill into your website data and find opportunities for improvement, both ‘quick wins’ and longer-term projects to get your conversion rate to where you want it to be.
The data-driven process we apply at this stage is called a conversion rate optimisation audit, or CRO audit. The audit yields a valuable document revealing key insights to boost sales and return on your marketing investment (ROI).