Best Practice Guides from Industry Leading Experts

Read our articles to boost your online sales potential

Learn about eCommerce, Marketing and Consultation Best Practice Advice from Studioworx.

How to Prepare for Black Friday in E-Commerce


Black Friday is now arguably the biggest days in the calendar for online shopping as shoppers start to prepare for Christmas.

How to Write a Great Product Description


A well written eCommerce product description can be the most powerful selling tool that you have, not only because it will entice customers to buy but it can increase your visibility on search engines, getting new customers to visit your online shop.

Here are our top tips on how to write a great product description in 2022.

Harnessing the power of Google Performance Max


Google is where the world goes to search, shop and connect. With highly-popular platforms such as Search, Gmail, YouTube and more, the company has an amazing ability to reach consumers all across the world and gather billions of data points about each and every one of us. What if you could promote your products in all these spaces without having to manage the campaigns? Google Performance Max ad campaigns are ready to make this a reality. Read on to learn more!

Curbing cart abandonment in seven steps


Over 75% of online shopping carts are abandoned before checkout. The reason? Inefficient, unclear and poor checkout experiences. Luckily, we have the solutions.

We’ve all been there – a full cart ready for checkout being left at the last minute due to unforeseen costs, membership requirements and convoluted payment processes. In order to increase checkout conversions, retailers need to create a smoother, more intuitive checkout system for their customers, and this guide is here to help. 

With the addition of seven simple changes and amendments, online retailers can create a far more enjoyable checkout process, helping bring in new and repeat customers. Read on to find out exactly how these issues can be fixed, and improve your conversions.

How to Improve the Conversion Rate of Your Web Store: Part 3


The first two instalments of our deep dive into conversion rate optimisation looked at defining conversion rates and how important they can be to the success of an online store. We then took a tour through the various data-driven insights that can help increase these figures. Now, in this final section, we are looking at the practical ways that you can enhance your website to optimise conversion rates and keep consumers coming. Read on to find out more.

Magento Web Development: The Future of eCommerce


As they respond to changing markets and new consumer expectations, Magento web developers continue to make ecommerce spaces more personalised and interactive. With rising trends directed toward consumer engagement, accessibility and immersion, the future of ecommerce will no doubt transform the way we shop. Read on to learn about the top Magento web development trends of 2022.

Making Waves in Magento: Web Design Trends 2022


Magento’s scalable and customizable architecture makes it one of the most used content management systems in the world. A popular tool for e-commerce creators in a range of different sectors, Magento 2 is a great window into the most effective and engaging web design features favoured by leading ecommerce designers. Here at Studioworx, we like to stay on the cutting edge of design trends and help our customers do the same. Read on to learn about the biggest Magento web design trends of 2022.

Six Benefits of the Dropshipping Model for eCommerce Stores


Weighing up starting a dropshipping business in 2022? This list of 6 'pros' is sure to get you inspired. Don't worry, we'll bring you back to earth next week with some sobering cons of this lucrative ecommerce model. 

How to Improve the Conversion Rate of Your Web Store: Part 2


In the first instalment of our series on how to increase your ecommerce conversion rate, we laid a foundation for improvements by breaking down the key concepts and setting an achievable target to work towards.

The next step is to drill into your website data and find opportunities for improvement, both ‘quick wins’ and longer-term projects to get your conversion rate to where you want it to be.

The data-driven process we apply at this stage is called a conversion rate optimisation audit, or CRO audit. The audit yields a valuable document revealing key insights to boost sales and return on your marketing investment (ROI).

How to Improve the Conversion Rate of Your Web Store: Part 1


You could increase sales by getting more traffic to your website. But what if you increased the percentage of website visitors that went on to make a purchase? Keep reading to learn about conversion rate optimisation: key concepts, goals and benefits.

AIBMS Retail Excellence Awards 2021


We’re delighted to announce that our client Kaliedy has been shortlisted for the New Website of the Year Award in the AIB Merchant Services Retail Excellence Awards 2021.

Quatropi Builds Website Using Magento


The company recently had their website refurbished using Magento, built by Studioworx. The company has undergone a massive change of their website, making it more user friendly, easily to use, with a professional layout.

BigCommerce Integrates with Wish


BigCommerce has upgraded their Channel Manager tool adding Wish. The Channel Manager tool enables merchants to integrate with various marketplaces to build revenue resilience.

Internet tax under review


UK Treasury is looking to open a debate around online sales tax. This is due to the popularity of online shopping in correlation to the Covid 19 pandemic, which has also led to the closure of the high-street across the country

Native or Niche CMS – why is this BAD for your business?


Many businesses get stuck to bad niche or native CMS solutions. This is how you can easily avoid making that mistake!

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