Social Media Marketing Best Practices & Guides

25/08/2016

Pay per Click (PPC) adverts are an excellent way of driving traffic to a website through search engines. They work on a keywords basis and can direct people who are looking for a specific product directly to you. The way that PPC works means that you only have to pay when someone clicks on your advert.

20/07/2016

Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.

29/06/2016

There are many good things about using social media for the marketing of your business. In fact, social media has completely revolutionised the way that we market our businesses. It has allowed us to promote our businesses on a worldwide scale, forge strong and long lasting, two-way relationships with our customers and given us a whole new way to engage and brand our companies.

30/04/2016

The ecommerce market is a crowded place. Now, imagine if it was real market with stalls, hundreds and thousands of stalls, with a bustling bunch of customers crammed in to it. This is what it’s like online and because of the vast competition, it would be very difficult to push your product under the customer’s nose wouldn’t it?

30/04/2016

If you’re still with us then we’re assuming you’ve not given up on your ecommerce baby just yet? Granted, you may’ve thought about certain procedures in order to escape ecommerce parenthood but, we promise, if you take on board these next bits of advice your baby will begin to blossom.

04/03/2016

There is much spoken about the value of Facebook in the digital marketing of businesses. As the world`s most popular social media platform (at the moment), Facebook appears to be something that businesses would be silly to ignore. Using social media for business is becoming increasingly important, so what can using Facebook for business do to boost your digital marketing and cultivate success?

20/02/2016

Ecommerce marketing can be problematic. Problematic in the same way an infant can be problematic when trying to decipher the right balance between tough love and love. Naturally, you want to do the most for your ecommerce baby but, sometimes, you’re unsure if you’re actually helping it grow into the fine specimen you envisaged at the start or hindering its potential.

05/01/2016

For those with an e-commerce business, building links should be an important part of your marketing and SEO strategy. Not only does having links to your site from others help in creating new website traffic to yours, having a good quantity and good quality links can be instrumental in where Google places your site in the search engine rankings

27/09/2015

The journey doesn’t end for your company once customers have made a sale - there’s just as much work to be done in this process as there is in the selling strategy. If they are happy with their product and the service you provided it’s likely they’ll come back again, but in order to guarantee that there are a few steps you can follow post-sale to gain their loyalty.

08/01/2015

It’s more important than ever that your company is well represented on social media, and Facebook is one of the most popular platforms to choose from. One of the greatest advantages for companies using Facebook is the ability to target specific audiences with your campaigns, something advertisers had previously only dreamt of. So, how do you get it started?

29/12/2014

Marketing online is vital for online retail stores and with the online industry pushing for new and innovative ad formats and ideas it is getting easier to create successful advert campaigns and promotions. In order to influence and steer purchases though you need to realise the main importance is on reaching the right audience.

29/10/2014

Social media marketing can help your business strive creating website traffic, brand awareness, identity and positive association as well as opening up communication and interaction with your potential customers. However, without proper strategy it can end up as failure. So, to help you, here are a few points you need to take into consideration in order for your social media campaign to be successful.