But did you know that SEO can help you do just that? Search engine optimization (SEO) is the practice of optimising your website to rank higher in search engine results pages (SERPs). In this post, we'll discuss how SEO can be used to sell more products on your website.
Keyword Research
One of the most important aspects of SEO is keyword research. By researching the keywords your potential customers are searching for, you can optimise your product pages to rank higher in search engines.
For example, if you sell yoga mats, you can research keywords like "best yoga mats," "yoga mats for beginners," and "eco-friendly yoga mats." Once you've identified your target keywords, you can optimise your product pages with them.
You may be wondering how researching keywords can help drive traffic to your website, and this is a good question to ask. The answer is that keyword research can help you get into the heads of your customers, if you know what they’re searching for when looking for your business you can optimise your content and metadata to encourage those all-important clicks!
If you aren’t using the right keywords on your pages, it won’t matter how great your site looks, you’ll struggle to convert searches to clicks.
Optimise Product Pages
Product pages are the most important pages on your website when it comes to selling products. By optimising your product pages with your target keywords, you can make it easier for potential customers to find your products when they search for them. Make sure you include your target keywords, in the product title, description, and meta tags.
Also, include high-quality images and videos of your products to make them more attractive to potential customers. Having clear and optimised products will help them to appear in search results for what you’re selling and can result in a higher click-through rate as your audience will already have information about the product prior to clicking.
This can help make your customer have more of an intent to buy when they visit your website.
Build Quality Backlinks
Backlinks are links from other websites to your website. When a high-quality website links to your website, it can improve your website's authority and ranking in search engines.
When you hear someone talking about ‘building backlinks’ this means getting in touch with other websites who are in a similar industry to you and getting them to link to your website. For example, imagine there’s a local yoga class near you that blogs about yoga classes for beginners and you offer the perfect mats to get started.
You could speak to the owners of the blog and see if they would link to the products on your site. Because the link is from a website relevant to what you’re selling this would be a quality backlink.
With backlinks, you can improve your website's visibility and attract more potential customers to your website.
Other ways you can build backlinks can include; creating high-quality content that other websites want to link to, guest posting on other websites, and participating in industry forums.
Content Marketing
Content marketing is a strategy that involves creating high-quality content that attracts and engages your target audience.
By creating content that is relevant to your target audience, you can attract more potential customers to your website and improve your website's ranking in SERPs.
You can create content like blog posts, how-to guides, and encourage product reviews to attract more potential customers to your website.
Using content to help improve your SEO is now more crucial than ever. After Google’s ‘Useful Content’ update there were changes to the algorithm which means that written content that is created to answer search questions in an informative and non-repetitive way will perform better in the search results.
In conclusion, SEO can be a powerful tool for selling more products on your website.
By conducting keyword research, optimising your product pages, building quality backlinks, and creating high-quality content, you can attract more potential customers to your website and improve your website's ranking in SERPs.
By investing in SEO, you can increase your website's visibility and attract more customers, leading to more sales and revenue for your business.
Get in touch to find out more about our SEO services.