JD.com plans to expand in Europe
There are several Asian giants in the world of eCommerce and many of them are generating revenue on a scale that is comparable even with their western counterparts. JD.com is definitely one of such companies.
The strategy most of these outlets took is to establish themselves in all parts of Asia and then continue their growth to the US. JD.com was taking a similar approach, but lately, they are showing serious interest in expanding much further – in Europe.
It seems that Germany is the most interesting country to make the foothold in this part of the world, but knowing how aggressive companies from this part of the world can be, it would be no miracle to see them advancing strongly on several fronts at the same time.
The decision has not yet been made, but according to their CEO Richard Liu, they have been visiting Germany repeatedly, speaking to all the relevant players there, from consumers to retailers and government officials.
Since things have come to this point, it is almost certain that the decision on expansion planned for the end of 2018 will be a positive one. The same source says that they wish not only to sell German products in Asia, but also to offer Asian products in Germany. The way to do it can include various strategies, including strategic partnerships and acquisitions.
Since JD is the largest B2C outlet in China it is clear that they have the means and the funds to carry out any strategy they choose. Since they have over 250 million registered users and over 188 million active shoppers in Asia alone, they pose a very serious player on any market. The impact they will make in Europe is yet to be seen, but it is almost certain that they will cause some serious stir.