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Maximizing Campaign Success with Google Ad Extensions

In the realm of online advertising, standing out from the crowd is crucial for achieving campaign success. Google Ads, one of the most popular advertising platforms, offers a range of powerful features to enhance the effectiveness of your campaigns.

Maximizing Campaign Success with Google Ad Extensions

Among these features, Google ad extensions play a pivotal role. In this blog post, we will delve into the world of ad extensions and explore how they can benefit your campaigns, driving higher click-through rates (CTRs), improved ad visibility, and ultimately, better return on investment (ROI).

What are Google Ad Extensions?

Google ad extensions are additional assets that can be added to your Google Ads campaigns to make your ads more informative and engaging alongside assets such as headlines and descriptions.

Call extensions: You can display your phone number in your ad, so people can easily call you, with click to call on mobile counting as a conversion.

Location extensions: Adding a location extension displays your business address and hours of operation in your ad, so people can easily find you and allows them to click for instant Google maps directions.

Sitelinks: Sitelink extensions allow you to link to other pages on your website in your ad, so people can learn more about your business.

Price extension: Adding price extensions to your campaign allows you to link to products you sell and display a price on Google.

Image extension: Allows you to show related images alongside your ads on the Google display network

Review extension: A review extension displays a seller rating for your business which is aggregated from various reputable review websites.

Structured snippets: With structured snippets, you can show additional information about your business, such as your product categories or services.

Lead form extensions: If you’re collecting leads rather than online sales, you can add a contact form similar to the one you’ll already have on your website.

Logo extension: This is a brand new feature that allows your logo and business name to be shown above your ads and can help demonstrate more trust with users.

Why use Google Ad Extensions?

Google ad extensions essentially increase your real estate and footprint on Google, allowing you to provide more information to users which can help form their decision.

Here are a few reasons why if you’re advertising on Google, you absolutely should use ad extensions:

Boosting Ad Visibility

Google ad extensions and assets provide additional space and information to your ads, making them more prominent and visible on search engine result pages (SERPs).

By utilizing ad extensions such as call extensions, site link extensions, and callout extensions, you can expand your ad's real estate and provide more context about your business offerings.

This increased visibility not only captures users' attention but also communicates the value proposition of your business, resulting in higher click-through rates and therefore conversions.

Increasing Click-Through Rates (CTRs)

Ad extensions and assets act as powerful hooks to entice users to click on your ads. By providing additional information, such as direct links to specific landing pages, customer reviews, or promotional offers, you can create a more compelling ad experience.

Site link extensions, for instance, enable you to showcase multiple landing pages within a single ad, catering to different user intents and improving the likelihood of attracting clicks.

Higher CTRs not only drive more traffic to your website but also signal relevance to search engines, positively impacting your ad rank.

Enhancing Ad Relevance and Quality Score

Google's ad ranking algorithm takes into account the relevance and quality of your ads when determining their position on SERPs. By leveraging ad extensions and assets, you can provide additional context and information that aligns with user search queries.

This relevance boosts your ad's quality score, improving its chances of appearing at the top of the search results. A higher quality score not only enhances visibility but can also lower your cost per click (CPC) and increase ad position without increasing your budget.

Improving User Experience

Ad extensions and assets contribute to an improved user experience by providing users with more relevant and informative ad content.

When users find the information they need quickly and easily, they are more likely to engage with your ads and convert. For instance, location extensions help users find your physical store by displaying your business address alongside the ad.

Similarly, review extensions showcase positive feedback from satisfied customers, instilling trust and confidence. By prioritizing user experience, you build stronger connections with potential customers, leading to higher conversion rates.

Driving Conversions and ROI

The ultimate goal of any advertising campaign is to generate conversions and achieve a positive return on investment. Ad extensions and assets play a vital role in driving conversions by offering additional incentives or calls to action.

For example, call extensions provide a direct way for users to contact your business, while promotion extensions highlight special offers and discounts.

By providing these conversion-focused elements, ad extensions and assets create a sense of urgency and encourage users to take action, ultimately improving your campaign's ROI.


In the highly competitive world of online advertising, Google ad extensions and assets provide advertisers with a powerful arsenal to enhance the effectiveness of their campaigns.

From boosting ad visibility and increasing click-through rates to improving user experience and driving conversions, ad extensions and assets are indispensable tools for achieving campaign success. By leveraging these features effectively, businesses can maximize their online advertising potential.

Our team are experts on Google Ads and Microsoft Ads and can review and optimise your campaigns to ensure you’re using all of your Google Ads extensions to their full potential. Contact us today to find out more about how we can help.

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