Covid-19 has changed the ways that communities and
businesses operate. We are seeing a bigger
engagement online and heavily relying on online resources to help the community
run efficiently. For most retailers, the widespread of the pandemic meant closing
physical stores abruptly and engaging more digitally to connect with their
customers and cultivate relationships to drive revenue.
The shift to online presence has challenged retailers to
assess the type of technologies which can help the business grow and help to
meet customer expectation. For larger organisations, they have benefitted from
the combination of artificial intelligence and data to improve their routine
processes and tasks. Whereas for SME’s (Small Medium Enterprise) technology has
become a key indicator in delivering a more personalised shopping experience to
their customers that is also cost-effective. Since the impact of Covid, 30% of
industries have planned to increase their investment in AI. The online economy
will dominate retail after the pandemic, which is why Adobe Sensei and AI is
being integrated with Magento Commerce to deliver more data to merchants
globally and make online shopping more personalised.
Visual Similarity Recommendation Type
Since the launch of Sensei-powered Product Recommendations
with Magento Commerce, the new feature has reaped excitement from Magento
merchants, as brands use data and insight to drive real-time pertinent and personalised
experiences. Now, many are using Magento Commerce around the world, this
includes HP, Wolf Automation, Catbird and more who are also using the Product
Recommendations which respond to customers preferences and the ever-changing
consumer behaviour. Adobe will continue to innovate this feature with AI
capabilities to merchant’s toolbox. The visual similarity will give Magento
Commerce merchants to offer their customers recommendations of products that
look similar to the products they are considering buying, this also takes into
account the attributes for their preference including; the colour, shape, size
style and more. This gives merchants the opportunity to showcase a wide variety
of products to their shoppers.
When it comes to online shopping consumers often find what
they are looking for relatively quickly. For retailers, it is essential that
they guide their customers to the most relevant search results without delays
and complexities. According to E-consultancy proves that this tool and method
results in a 50% higher conversion rate if it is executed in the right manner.
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Submitted by Studioworx Marketing Team on 26/03/2021