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AI with Magento

Adobe Sensei and AI is being integrated with Magento Commerce to deliver more data to merchants

AI with Magento

Covid-19 has changed the ways that communities and businesses operate. We are seeing a bigger engagement online and heavily relying on online resources to help the community run efficiently. For most retailers, the widespread of the pandemic meant closing physical stores abruptly and engaging more digitally to connect with their customers and cultivate relationships to drive revenue.

The shift to online presence has challenged retailers to assess the type of technologies which can help the business grow and help to meet customer expectation. For larger organisations, they have benefitted from the combination of artificial intelligence and data to improve their routine processes and tasks. Whereas for SME’s (Small Medium Enterprise) technology has become a key indicator in delivering a more personalised shopping experience to their customers that is also cost-effective. Since the impact of Covid, 30% of industries have planned to increase their investment in AI. The online economy will dominate retail after the pandemic, which is why Adobe Sensei and AI is being integrated with Magento Commerce to deliver more data to merchants globally and make online shopping more personalised.

Visual Similarity Recommendation Type

Since the launch of Sensei-powered Product Recommendations with Magento Commerce, the new feature has reaped excitement from Magento merchants, as brands use data and insight to drive real-time pertinent and personalised experiences. Now, many are using Magento Commerce around the world, this includes HP, Wolf Automation, Catbird and more who are also using the Product Recommendations which respond to customers preferences and the ever-changing consumer behaviour. Adobe will continue to innovate this feature with AI capabilities to merchant’s toolbox. The visual similarity will give Magento Commerce merchants to offer their customers recommendations of products that look similar to the products they are considering buying, this also takes into account the attributes for their preference including; the colour, shape, size style and more. This gives merchants the opportunity to showcase a wide variety of products to their shoppers.

When it comes to online shopping consumers often find what they are looking for relatively quickly. For retailers, it is essential that they guide their customers to the most relevant search results without delays and complexities. According to E-consultancy proves that this tool and method results in a 50% higher conversion rate if it is executed in the right manner.

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