Building your Brand Best Practice Guides

18/02/2019

Shopper's loyalty has turned to be higher than previously assumed, and that puts marketing and branding efforts in an entirely new perspective. Read here what the latest findings are and how they impact online retailers.

02/11/2015

So, you’ve got the big idea and you’ve decided to go ahead and set up and e-commerce business. But there’s just one thing, you’re stuck on the name! Naming your business, and website, is one of the most important stages to your business plan as it is what customers will remember. Here are a few top tips to try and make the process a little easier.

08/09/2015

It’s important to remember that although your business hours may be 9-5, your website is available for customers 24hrs a day, all over the world. With this in mind, it’s necessary to the company that your brand is well represented - even when you’re asleep.