Category: Best Practice Guides
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Importance of web accessibility standards in web development
Web accessibility standards are often not respected as they should be. Why is that so and what are the implications? Find out in this blog post!
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Putting the Backbone in Your eCommerce Back Office
A solid backbone in your eCommerce back office could bring benefits on a massive scale! Here is what you need to know about it!
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How important is eCommerce maintenance?
Maintenance of eCommerce websites is always discussed amongst the eshop owners as a thing that might and might not be important. Of course, from their perspective, any additional investment after they already paid the website development cost is something that is not all too welcome. On the other hand, there are some who are more…
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AB testing as a way to increase conversion rates in eCommerce
AB testing or multivariate testing in eCommerce is an approach that can improve your conversion rates significantly, and bring your online business to an entirely new level. This article gives the basic guidelines on how to carry out split tests in an optimal way!
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5 Ways To Ensure Your eCommerce Customers Come Back
Depending on what sort of ecommerce store you have, you will see a fluctuation in your sales according to a multitude of denominators. It could be the introduction of a popular item which sees sales soar or celebratory days in the calendar, like Christmas and Valentine’s Day, which cause a spike of sales. But more…
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5 mobile optimisation tips for maximum conversion
Now, we may not have a colourful pie chart or a data driven graph smattered with statistics informing you with the percentage of mobile users who will abandon your website if it takes more than 3 seconds to load. Nor do we know the exact numbers, in terms of traffic on your website, which come…
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7 Things The Best eCommerce Store Owners Excel At
Amazon are the pinnacle of an ecommerce store owner’s fantasy. From humble beginnings as a book store to boasting a plethora of products on a global scale, they really are the alpha ecommerce store. Of course, this business was launched on the back of a great idea but in true Liam Neeson form they had…
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Twitter Best Practice Guide
Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.
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Working with Nosto and its Benefits
There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific…
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How Use Newsletters and Competitions to Retain Customers
Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.
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