Category: Best Practice Guides
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7 Things The Best eCommerce Store Owners Excel At
Amazon are the pinnacle of an ecommerce store owner’s fantasy. From humble beginnings as a book store to boasting a plethora of products on a global scale, they really are the alpha ecommerce store. Of course, this business was launched on the back of a great idea but in true Liam Neeson form they had…
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Twitter Best Practice Guide
Whilst Facebook is currently the most popular social media network out there, amongst the next popular is twitter, which, according to Statista has around 313 million active users across the world. This means that you have a huge potential audience and opportunity to engage though using Twitter.
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Working with Nosto and its Benefits
There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific…
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How Use Newsletters and Competitions to Retain Customers
Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.
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Steps to Steamlining your Product Photography Workflow
When it comes to a decent product display on your website,a great way to show people exactly what you are selling – and what they are (hopefully) buying is through good product photography. This is especially important for e-commerce as there is no physical shop or showroom that people can look around
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20 Tips for E-Commerce Design Usability
With technological developments and the way that the internet is evolving, one area that is becoming increasingly popular is e-commerce. There are many benefits to running a business almost entirely online, including little to no overheads, and being able to market to the whole world and not just to people who are local to you.
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Tips for Link Building on your E-Commerce Site
For those with an e-commerce business, building links should be an important part of your marketing and SEO strategy. Not only does having links to your site from others help in creating new website traffic to yours, having a good quantity and good quality links can be instrumental in where Google places your site in…
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Why Schema is Important for Search Engine Optimisation
Though search engines are becoming increasingly clever, a little help from schema attributes improves page interpretation considerably. Google’s latest algorithm updates have included reliability of content, how questions are posed and of course, whether your site is mobile friendly. However, search engines still like things simple and in some cases – obvious.
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How to Build a Successful Online Brand
It’s important to remember that although your business hours may be 9-5, your website is available for customers 24hrs a day, all over the world. With this in mind, it’s necessary to the company that your brand is well represented – even when you’re asleep.
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