Case Study


WJ Aldiss is a department store started by the Aldiss Family in 1892 and a locally-renowned homeware retailer with stores in Norwich and Fakenham. Aldiss houses a wide range of furniture, homeware, and furnishings and one of the leading suppliers of top brands such as Denby, Tempur, Parker Knoll, Alexander & James, Christy, and more. They are well known for quality, value, and variety.

The Challenge

In the summer, Aldiss expressed a desire to focus on growing traffic and revenue from their website, already having an established business with their two stores in Norfolk. Following an extensive audit of their Google Ads account, we identified several opportunities for improvement, increasing efficiency in their spend, as well as reaching new audiences.


Based on the client brief and audit, we developed a strategy to restructure their Google Ads account in order to maximise performance. A few things done to accomplish this include:

  • Siloing Performance Max campaigns based on different goals at different levels of the consumer journey
  • Tidying account setup to minimise crossover or ‘cannibalisation’, and streamline management and algorithm efficiency
  • Prioritising focus on overall margin and revenue over classic metrics like ROAS
  • Increasing ad spend on high-margin, high ROAS products, as well as adapting strategy to push lines that the client wanted to for their own business goals
Aldiss Aldiss

The Results

The results have been exemplary after we made some large changes to the Aldiss account in 2023, recording five consecutive record months of revenue at a maintained ROAS from Google Ads. In the last six months of 2023 compared to the same period in the previous year, we recorded:



327 Increase


466 Increase


160 Increase


370 Increase

We at Aldiss are very impressed with the Studioworx team. We wanted to increase revenue for our online stores, and in less than a month, they put the core elements into place to make that happen. Our month on month revenue growth is fantastic, and each month is a new record month for us, supported by their excellent strategy and proactive consultation along the way. A commitment to keep us informed in every stage of the process was key to a successful few months and and is a great foundation to build further growth. Their PPC team is knowledgeable, friendly, and great to work with. I would highly recommend Studioworx as a marketing agency partner.

Darryl Simpson

Interested in a solution like this for your business?

Talk to our friendly, knowledgeable team today to discuss your needs.

Call +44 (0)1603 298005
or use the quick enquiry form below

Let’s get your project started...

We’d love to hear from you and arrange a free consultation and quote. Please submit your details and we’ll be in touch soon.