Category: Conversion & Auditing
-
CMO Council Publishes Details about Customer Satisfaction
CMO Council came up with the new customer satisfaction guidelines. Here is all that should be known about the issue.
Written by
-
AB testing as a way to increase conversion rates in eCommerce
AB testing or multivariate testing in eCommerce is an approach that can improve your conversion rates significantly, and bring your online business to an entirely new level. This article gives the basic guidelines on how to carry out split tests in an optimal way!
Written by
-
5 Ways To Ensure Your eCommerce Customers Come Back
Depending on what sort of ecommerce store you have, you will see a fluctuation in your sales according to a multitude of denominators. It could be the introduction of a popular item which sees sales soar or celebratory days in the calendar, like Christmas and Valentine’s Day, which cause a spike of sales. But more…
Written by
-
5 mobile optimisation tips for maximum conversion
Now, we may not have a colourful pie chart or a data driven graph smattered with statistics informing you with the percentage of mobile users who will abandon your website if it takes more than 3 seconds to load. Nor do we know the exact numbers, in terms of traffic on your website, which come…
Written by
-
7 Things The Best eCommerce Store Owners Excel At
Amazon are the pinnacle of an ecommerce store owner’s fantasy. From humble beginnings as a book store to boasting a plethora of products on a global scale, they really are the alpha ecommerce store. Of course, this business was launched on the back of a great idea but in true Liam Neeson form they had…
Written by
-
Working with Nosto and its Benefits
There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific…
Written by
-
How Use Newsletters and Competitions to Retain Customers
Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.
Written by
-
20 Tips for E-Commerce Design Usability
With technological developments and the way that the internet is evolving, one area that is becoming increasingly popular is e-commerce. There are many benefits to running a business almost entirely online, including little to no overheads, and being able to market to the whole world and not just to people who are local to you.
Written by
-
How cart abandonment software can increase conversions
There can be many reasons why a customer may abandon their cart. Perhaps the checkout process is too confusing, they might have gone away to think about it before their return to buy, or they simply might have changed their mind. Understanding the reasons why, and trying to prevent any issues that can cause a…
Written by
-
Understanding Online Behaviour
Regardless of whether we want to or not, everyone enters any kind of experience with an expectation. It might be of our day when we wake up in the morning, to a journey, or an online buying experience.
Written by
