Category: Conversion & Auditing
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5 Ways To Ensure Your eCommerce Customers Come Back
Depending on what sort of ecommerce store you have, you will see a fluctuation in your sales according to a multitude of denominators. It could be the introduction of a popular item which sees sales soar or celebratory days in the calendar, like Christmas and Valentine’s Day, which cause a spike of sales. But more…
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5 mobile optimisation tips for maximum conversion
Now, we may not have a colourful pie chart or a data driven graph smattered with statistics informing you with the percentage of mobile users who will abandon your website if it takes more than 3 seconds to load. Nor do we know the exact numbers, in terms of traffic on your website, which come…
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7 Things The Best eCommerce Store Owners Excel At
Amazon are the pinnacle of an ecommerce store owner’s fantasy. From humble beginnings as a book store to boasting a plethora of products on a global scale, they really are the alpha ecommerce store. Of course, this business was launched on the back of a great idea but in true Liam Neeson form they had…
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Working with Nosto and its Benefits
There are many directions that the internet it taking the experience of shopping. One thing which has occurred more in the past is that people are using the internet to research products or services that they are looking to buy, and then going out and buying them on the high street – or from specific…
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How Use Newsletters and Competitions to Retain Customers
Most businesses online focus heavily on winning new business, through a mixture of SEO, social media and online advertising. But actually a much more effective way to do business is to focus on retaining the customers which you already have.
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20 Tips for E-Commerce Design Usability
With technological developments and the way that the internet is evolving, one area that is becoming increasingly popular is e-commerce. There are many benefits to running a business almost entirely online, including little to no overheads, and being able to market to the whole world and not just to people who are local to you.
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How cart abandonment software can increase conversions
There can be many reasons why a customer may abandon their cart. Perhaps the checkout process is too confusing, they might have gone away to think about it before their return to buy, or they simply might have changed their mind. Understanding the reasons why, and trying to prevent any issues that can cause a…
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Understanding Online Behaviour
Regardless of whether we want to or not, everyone enters any kind of experience with an expectation. It might be of our day when we wake up in the morning, to a journey, or an online buying experience.
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5 Errors in the eCommerce Universe
The ecommerce business is a tough enough industry on its own without making menial mistakes. Hopefully, this guide will prevent you from making the errors and common mistakes which make many ecommerce store owners falter rather than prosper.
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Google Mobile update is here! How will it affect your website rankings?
Best Practice Guides, Content & Lead Generation, Conversion & Auditing, Ecommerce News, Platform GuidesThe launch of Google’s much-discussed new mobile update has finally arrived, and it’s never been more important for your site to be user-friendly to people using these devices. In a statement issued in February, the company announced that the new update wouldn’t directly affect webpage rankings.
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