Category: Conversion & Auditing
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Curbing cart abandonment in seven steps
Over 75% of online shopping carts are abandoned before checkout. The reason? Inefficient, unclear and poor checkout experiences. Luckily, we have the solutions. We’ve all been there – a full cart ready for checkout being left at the last minute due to unforeseen costs, membership requirements and convoluted payment processes. In order to increase checkout…
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Do you really need an eCommerce consultant in order to succeed?
Many people disregard eCommerce consultancy services as non-essential, and they live to regret that decision. In this article, you can read all about avoiding making that mistake.
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CMO Council Publishes Details about Customer Satisfaction
CMO Council came up with the new customer satisfaction guidelines. Here is all that should be known about the issue.
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AB testing as a way to increase conversion rates in eCommerce
AB testing or multivariate testing in eCommerce is an approach that can improve your conversion rates significantly, and bring your online business to an entirely new level. This article gives the basic guidelines on how to carry out split tests in an optimal way!
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