Pure Nails

Name: Studioworx | Your Ecommerce Experts
Brand: Studioworx

Holistic ecommerce development and SEO

Background

Pure Nails is a leading brand in professional nail care, offering high-quality gel polish and nail systems under the Halo brand. Known for their innovation, Pure Nails provides a wide range of products including gel nail polishes, acrylics, and nail art essentials designed for professional nail technicians.

The company is committed to delivering excellent customer service, comprehensive training programs, and competitive pricing, ensuring that nail professionals have the best tools to create stunning nail designs.

Results at a glance

Authority Score

+600

Toxic Domains Disavowed

+200

Top 3 Keywords in SERPs

30%

Monthly Users

The Challenge

After a comprehensive audit conducted by Studioworx on the overall website performance, Pure Nails requested our marketing team to deliver the recommended optimisations. The aim was to improve their rankings and increase their brand visibility on the Search Engine Results Pages (SERPs). Additionally, they wanted to optimise their website using best practices, specifically with their site speed, and needed some more technical optimisations, such as more interlinking and metadata alterations. Using the audit as a foundation, we identified several SEO opportunities to boost the website’s rankings, visibility, and customer experience.

The Process

Based on the client brief and site audit, we developed a detailed SEO strategy for their website to boost rankings, increase organic traffic, and address their pain points. A few things were done to accomplish this, including:

Reducing backlink toxicity and improving authority
Conducting regular keyword and competitor research to identify gaps and search trends, then applying these insights to the Pure Nails website
Implementing SEO best practices and addressing technical audit issues, such as fixing issues with meta descriptions, headings, and alt text
Undertaking keyword inclusion within the content of the website, while avoiding keyword stuffing and cannibalisation

By optimising meta data, product descriptions, backlinks and content we managed to double Pure Nails’ organic traffic

Sarah Rudge
Studioworx SEO Strategist

The Result

Following the SEO audit, we also made some functional and design adjustments to the website to improve overall performance. The results we saw in less than a year of working with Pure Nails have been incredibly positive. They have seen:

Authority Score

+600

Toxic Domains Disavowed

+200

Top 3 Keywords in SERPs

+30%

Monthly Users

Studioworx have really boosted our traffic, and, in turn, revenue. They keep us up-to-date on everything they’re doing and all best practices, which has helped with our customer retention, bounce rates, and overall customer experience and satisfaction. We would highly recommend them to anyone looking for marketing services.

Deena Smith
Pure Nails

We are Google Partners

As a certified Google Partner agency, we have access to special technical support and product resources that enable us to bolster your success. We get advanced insights about platform changes, product developments and industry trends, keeping your marketing agile and responsive.

Ongoing support

Our commitment continues long after an audit

Studioworx not only provide meaningful audits to tackle key issues, but also offer dedicated maintenance services. This means you can pay monthly and receive hours of technical specialist support, to ensure your website is well looked after.

Find out more