Fine Cotton

Name: Studioworx | Your Ecommerce Experts
Brand: Studioworx

B2B to B2C, through web design and marketing

Background

The Fine Cotton Company has been established for over 30 years and sells luxury home textiles to the trade market.

The Fine Cotton Company approached Studioworx to discuss the replatforming from VisualSoft to Shopify. The design has been built on a bespoke theme and incorporates various B2C features for ease of usability, including a B2B purchase grid for trade. Following a marketing audit we also identified opportunities for improvement and optimisation to grow B2C revenue through PPC and email.

Results at a glance

+48%

Revenue

+65%

Sales

+65%

Attributed Email Revenue

+203%

Traffic

The Challenge

The new website needed The Fine Cotton Company to efficiently and effectively target across both B2B and B2C. Through marketing activities, they wanted to increase revenue, target their high order value consumers, and improve their customer retention.

The Process

With the migration complete, the marketing team set out to grow their B2C revenue streams. This included:

Highly-targeted PPC, orientated around potential for higher value orders. Focusing primarily on easily-converted lower funnel
Creating automated segmented flows through Klaviyo, as well as weekly campaigns focused on seasonal offerings to increase relevancy and engagement
Tackling B2C awareness and recall through engaging social media, breaking the barrier from being a B2B business

This omnichannel process allowed them to grow engagement and revenue quicker than focusing on just one avenue.

Rory van Zeller
Studioworx Marketing Manager

The Result

The results from these changes to The Fine Cotton Company Google Ads, Facebook and Instagram, and Klaviyo have been extremely positive. When comparing performance from July to November, to performance of months previous, it is clear that the accounts are thriving.

Comparing five months before July, and those after, we saw:

+48%

Revenue

+65%

Sales

+65%

Attributed Email Revenue

203%

Traffic

The Fine Cotton Company are very pleased with the work being done by Studioworx. They have developed a deep and clear understanding of our brand and our customers’ journey. They have provided brilliant expertise and have impressed us with their speed in terms of learning about our business and achieving the results. They are proactive, data driven, and eager to take on a process of continuous testing and development.

Jane Robson
The Fine Cotton Company

We are Shopify Certified

As well as many other key platforms, we are proudly partnered with Shopify to deliver modern, flexible design and builds like this website for The Fine Cotton Company.

Discover if Shopify is the right platform for you using our free replatform tool.

Ongoing support

Our commitment continues long after launch day

No matter the client, no matter the service, Studioworx are always commited to ensure that you get the very best consultation. This means that every decision and opportunity is discussed every step of the way – built for meaningful, sustainable growth.

Find out more