Aldiss

Name: Studioworx | Your Ecommerce Experts
Brand: Studioworx

Accelerated revenue growth with PPC

Background

WJ Aldiss is a department store started by the Aldiss Family in 1892 and a locally-renowned homeware retailer with stores in Norwich and Fakenham. Aldiss offers a wide range of furniture, homeware, and furnishings, and is one of the leading suppliers of top brands such as Denby, Tempur, Parker Knoll, Alexander & James, Christy, and more. They are well known for quality, value, and variety.

Results at a glance

+327%

Revenue

466%

Sales

+160%

ROAS

+370%

CVR

The Challenge

In the summer, Aldiss expressed a desire to focus on growing traffic and revenue from their website, already having an established business with their two stores in Norfolk. Following an extensive audit of their Google Ads account, we identified several opportunities for improvement, increasing efficiency in their spend, as well as reaching new audiences.

The Process

Based on the client brief and audit, we developed a strategy to restructure their Google Ads account in order to maximise performance. To achieve this, we carried out the following actions:

Siloing Performance Max campaigns based on different goals at different levels of the consumer journey
Tidying account setup to minimise crossover or ‘cannibalisation’, and streamline management and algorithm efficiency
Prioritising focus on overall margin and revenue over classic metrics like ROAS
Increasing ad spend on high-margin, high-ROAS products, and adapting the strategy to promote product lines the client wanted to prioritise for their own business goals

Aldiss already had a well-established offline business, and we needed to build upon that with more online sales. For this type of business, PPC is the quickest way to get there.

Rory
Studioworx Marketing Manager

The Result

The results have been exemplary after we made some large changes to the Aldiss account in 2023, recording five consecutive record months of revenue at a maintained ROAS from Google Ads. In the last six months of 2023 compared to the same period in the previous year, we recorded:

+327%

Revenue

+466%

Sales

+160%

ROAS

+370%

CVR

We at Aldiss are very impressed with the Studioworx team. Our month-on-month revenue growth is fantastic, and each month is a new record month for us, supported by their excellent strategy and proactive consultation along the way. Their PPC team is knowledgeable, friendly, and great to work with. I would highly recommend Studioworx as a marketing agency partner.

Darryl Simpson
Aldiss

We are Google Partners

As a certified Google Partner agency, we have access to special technical support and product resources that enable us to bolster your success. We get advanced insights about platform changes, product developments and industry trends, keeping your marketing agile and responsive.

Ongoing support

Client collaboration is at the core of what we do

No matter the client, no matter the service, Studioworx are always commited to ensure that you get the very best consultation. This means that every decision and opportunity is discussed every step of the way – built for meaningful, sustainable growth.

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