MyLife Bathrooms

MyLife Bathrooms had established a strong reputation within the bathroom industry, supplying their products through a carefully selected network of retail partners. However, its existing WordPress website was primarily focused on the needs of trade customers and did not fully engage consumers who were researching and planning bathroom purchases.

The business required a new digital platform that would:

• Serve the needs of both trade customers and consumer customers.
• Showcase the extensive MyLife Bathrooms product range in a more engaging and inspiring way.
• Help consumers plan their ideal bathroom.
• Direct consumers to approved retailers who stock MyLife Bathrooms products.
• Provide a scalable platform for future B2B ecommerce and additional digital functionality.

• Transformed a trade-focused website into a dual-audience digital platform.
• Delivered a premium experience tailored to both trade customers and consumers.
• Integrated retailer finder and wishlist-sharing functionality to connect consumers with approved stockists.
• Created a scalable platform capable of supporting ongoing digital growth.

Studioworx worked closely with MyLife Bathrooms to create a website strategy that would bridge the gap between trade support and consumer engagement. Magento 2 was selected as a suitable platform for the project due to its flexibility, scalability, and ability to support both product catalogue management and future ecommerce growth.

The design approach focused on creating a premium, brochure-style browsing experience that would inspire consumers while maintaining clear navigation and practical functionality for trade customers.

Studioworx delivered a bespoke Magento website that combines modern design, advanced product discovery, and retailer connection functionality.

• Full website design and development on Magento 2, creating a scalable and future-proof platform.
• Extensive catalogue support for more than 1,400 products across multiple bathroom categories.
• Advanced product discovery through faceted navigation, category filtering, and enhanced search functionality.
• Retailer finder integration, allowing consumers to locate approved MyLife Bathrooms retailers near them.
• Wishlist sharing workflow, enabling consumers to save products and share their selected items with their chosen retailer.
• Spare parts ecommerce functionality, providing a direct purchase journey for spare parts and discontinued product ranges.
• Multi-currency support.
• Product-level downloadable resources, including specification sheets, installation instructions, and warranty information.
• Bespoke forms and retailer application functionality to support warranty registration, aftersales enquiries, and trade partner engagement.

The new MyLife Bathrooms website provides a stronger digital platform for both trade partners and consumers. By combining an inspiring product-led experience with retailer connection tools, the site supports customers throughout their bathroom planning journey while reinforcing MyLife Bathrooms’ position as a leading bathroom brand.

The new platform delivers:

• A more engaging and visually led experience for consumers researching bathroom products.
• Improved product discovery.
• A clearer route for consumers to connect with approved retailers.
• A scalable foundation that can support future requirements and additional functionality.
• A stronger digital representation of the MyLife Bathrooms brand and product offering.