Coldstream

Name: Studioworx | Your Ecommerce Experts
Brand: Studioworx

Creative go-to-market full funnel strategy

Background

Designed, engineered and manufactured in Norfolk, Coldstream ceramic water filters provide clean, great-tasting, affordable drinking water on tap.

Coldstream is popular in parts of the world where tap water is not safe to drink. As more of us in the UK begin to ask what’s in our water, Coldstream is fast emerging as the brand for health-conscious consumers looking for affordable, environmentally responsible alternatives to bottled water.

Results at a glance

+300%

GMV Sales

+243%

Traffic

+97.2%

CVR

-47%

Bounce Rate

The Challenge

Launching Coldstream as a direct-to-consumer brand meant educating the UK public about a highly effective, affordable and environmentally-friendly solution. Filtered tap water is not yet mainstream in the UK because unlike many other countries where Coldstream ceramic filters are popular, the tap water is considered safe to drink.

The Process

Studioworx designed a values driven multi-channel marketing strategy targeting potential customers at every stage in the journey, from discovery to consideration, purchase and repeat purchase.

UX adjustments made to the website to feel more direct-to-customer
An educational animated video series highlighting the benefits of Coldstream
A dual-pronged paid social strategy to generate awareness and sales, effectively creating the full-funnel
Through email marketing and organic social media, continued to engage the audience and build the brand recall

The challenge of pivoting from B2B to B2C makes an established brand have to effectively create a go-to-market strategy.

Rory van Zeller
Studioworx Marketing Manager

The Result

Significant increases in high quality traffic from a range of sources paired with a smoother user journey resulted in a significantly higher conversion rate and a threefold increase in GMV sales within 8 months. Brand awareness continues to increase, with over 13 million new users reached in the UK via social media alone.

In Coldstream’s first 8 months of working with Studioworx:

+300%

GMV Sales

+243%

Traffic

97%

CVR

-47%

Bounce Rate

We have achieved what we set out to achieve – through weekly reviews and Studioworx successfully becoming an extension of our team, essentially enabling us to have an informed, up to date marketing resource as we pivoted from B2B to B2C.

Phil Cheadle
Coldstream

We are Google Partners

As a certified Google Partner agency, we have access to special technical support and product resources that enable us to bolster your success. We get advanced insights about platform changes, product developments and industry trends, keeping your marketing agile and responsive.

Ongoing support

Our commitment continues long after launch day

No matter the client, no matter the service, Studioworx are always commited to ensure that you get the very best consultation. This means that every decision and opportunity is discussed every step of the way – built for meaningful, sustainable growth.

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