If you’re an ecommerce brand looking to move to Shopify, chances are you’re thinking beyond direct-to-consumer.
Wholesale is no longer a niche. Whether it’s trade partners, independent retailers, corporate clients, or overseas distributors, B2B selling represents one of the fastest growing, and often most profitable, growth levers available to brands.
But if you’re still running B2B and B2C on separate systems, you’re probably feeling the strain. Multiple storefronts, disjointed data, duplicated product information, manual invoicing: it’s inefficient, costly, and difficult to scale. Worse still, your brand experience risks becoming inconsistent across touchpoints.
That’s where Shopify Plus comes in.
As a UK-based ecommerce agency, we’ve helped brands migrate to Shopify not just for better design and speed, but for strategic leverage. Shopify Plus allows you to consolidate both your B2B and B2C operations on a single, powerful platform, without compromising on functionality, customer experience, or future flexibility.
Why Shopify Plus is built for hybrid brands
Unlike standard ecommerce platforms or outdated wholesale portals, Shopify Plus offers a unified, enterprise-grade solution tailored for brands selling to both consumers and businesses.
With Shopify’s native B2B features (available exclusively on Plus), your business can:
- Build company accounts with multiple buyers and locations
- Serve customer-specific pricing, catalogues, and product visibility
- Offer net payment terms, vaulted credit card options, and invoicing
- Customise checkout experiences based on whether a buyer is retail or wholesale
- Manage both B2B and B2C orders through a single backend
This isn’t a bolt-on or plugin. It’s Shopify-native functionality, designed to work seamlessly with your product data, payment gateways, fulfilment, and CRM tools.
So instead of maintaining two ecommerce stacks or investing in custom development just to make B2B work, you can use one platform to serve every customer type, across every region, with full brand control.
What it means for your business
Moving to Shopify Plus isn’t just a tech upgrade. It’s a strategic decision that unlocks new customer segments, improves operational efficiency, and reduces total cost of ownership.
From a marketing perspective, it means you can run unified campaigns across retail and trade channels. You’ll have centralised data for better insights, a cohesive customer journey across buying types, and more flexibility to test pricing, offers, and segmentation strategies.
From an operational perspective, you’ll simplify everything. No more duplicated SKUs. No more chasing wholesale invoices manually. No more training staff on two platforms. Your team will be able to focus on growth, not maintenance.
And from a commercial perspective? You can start selling to retailers and trade customers tomorrow. The tools are already built in. It’s just about how you configure them.
Thinking of migrating to Shopify? Here’s how to do it right
If you’re currently on Magento, BigCommerce, WooCommerce or a custom-built solution, the idea of migrating may feel daunting. But with the right partner, it doesn’t have to be.
Here’s what a typical migration roadmap looks like for clients we support:
- Discovery – We audit your existing ecommerce stack, map your product and customer structure, and identify what needs to migrate (and what doesn’t).
- Design and build – Whether you’re reusing your current theme or building something new, we ensure the B2B and B2C experiences are designed for their audiences—but run on the same infrastructure.
- Setup and integrations – We configure Shopify Plus’ B2B features (customer groups, pricing, payment terms) and connect your existing ERP, CRM, or inventory systems.
- Testing and training – We test both the frontend experience and backend logic rigorously and train your team on how to manage hybrid operations post-launch.
- Launch and optimise – We go live with a migration plan in place (to preserve SEO and customer data) and support you through the first months of trading.
It’s not about switching platforms
The brands we work with don’t migrate to Shopify Plus because it’s trendy. They do it because it has faster launches, higher conversion rates, and better margins.
When B2B and B2C operate side by side, on the same platform, with shared data and consistent UX, you gain leverage. You can expand into new regions without duplicating your tech stack. You can offer tailored experiences without reinventing the wheel. You can serve every customer, with less overhead and more confidence.
If you’re ready to simplify your operations, grow your wholesale channel, and futureproof your ecommerce business, Shopify Plus is the platform to do it. And we can help you get there.
Contact us today to find out more.
