Content marketing is relevant and useful storytelling that captures the interest of your specific audience.
Content marketing works. And it’s being used by everyone from small business owners to the largest ecommerce retailers. In a world of spam emails and disruptive ads, content marketing can provide consumers with valuable content—content that makes them stop, think, and take action.
Think of it this way; 80% of searches on Google are from real people seeking answers to real questions. Understanding how to connect those questions to your business and then create content that provides the answers is crucial to any successful content marketing strategy. increase their brand recognition and impact their overall web presence The end result? More visibility in search and more inbound traffic feeding into your sales funnel.